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, and it's an undeniable little thrill to see and hear the print pop up.

It may not be the classic fat square of old, which is a small disappointment; but by gum it's an instant photographic print (still with room for a caption at the bottom - although my biro doesn't seem to like it), and for a moment it feels like the unwieldy, impractical, expensive future.

For the first time, Kodak considered this revolutionary instant system a potential challenge to its dominance of amateur photography, changing its perception of Polaroid's technology from a limited niche curiosity into one that could profoundly impact its market.

As a result, Kodak insisted that, in return for its cooperation, it be allowed to sell instant film for Polaroid cameras in its own hallmark yellow boxes.

Polaroid and Eastman Kodak, two giants of the photography industry, had enjoyed a long and mutually beneficial relationship for decades.

In 1934, Kodak was the first customer for Edwin Land’s plastic polarizer sheet, an invention the Harvard dropout and Polaroid founder had made at the age of nineteen.

You realise pretty quickly that this is a different way of taking pictures to the one you're used to.

Frame your shot as best you can without your usual digital crutch, press the button and lo and behold, with a familiar whirring whine, a rectangular white-framed print emerges.

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While digital is superior in almost every sense there's a real warmth about those 80s prints that we remember adorning fridges and noticeboards.The world was fascinated by what the Wall Street Journal dubbed "the much-ballyhooed but still mysterious Polaroid instant-picture color camera." By October, with anticipation having built to a high pitch, Polaroid was finally ready to release SX-70 to the public.By this point, it was referred to in the media as the "most highly publicized camera ever made." To trumpet the retail launch of his "dream" system, Land orchestrated another of what had become his trademark big and dramatic events, gathering 1,200 camera dealers at the Fontainebleau Hotel in Miami Beach.In 1943, when Land launched an experimental program to develop a photographic system that could deliver an image in minutes without having to send the film to a laboratory for processing, it was his colleagues at Kodak that provided the necessary photographic chemicals, despite having no idea what Land was up to.When the first Polaroid one-step photography system was introduced in 1948, it was Kodak that manufactured the negatives, a function it performed for every film Polaroid introduced thereafter, including its first color film, Polacolor, released in 1963.

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